Conocer es medir, pero desafortunadamente, medir no es conocer. Sobre esta aparente paradoja Lorenzo Dávila desarrolla una interesante reflexión aplicable a todos los ámbitos de la gestión empresarial y pone al descubierto algunos de los espejismos que pueden estar en el fondo de lo que hemos vivido en los últimos tiempos.
Ver artículo completo en La ilusión cuantitativa
Publicado en Expansión el 06-06-11 por Lorenzo Dávila
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